Golden Lasso is a 13-year-old design and marketing firm where old school meets new school. According to Bridget Culligan, CEO, “We utilize the tried and true and combine it to whatever’s new—as long as it is right for the client’s goals.”
Here is Culligan, on the record:
What is your design philosophy?
To really listen to our clients first. Then we help them discover what their customers care about and then we connect the two, in creative and engaging ways, of course.
Who or what inspires you, either personally or professionally?
Personally: Beauty, wherever you can find it; something that is stunning and unexpected makes a lasting impression. It is just that simple. Professionally: I am fortunate to be working with great companies, organizations and our people at the firm. Our staff and our clients make it worth doing every day.
What current project are you working on that you are particularly proud of?
We just finished an incredible partnership with CRG Events in developing inspirational collateral and publications for Bill and Melinda Gates and Warren Buffett’s Giving Pledge effort. They are an inspiration to the world and just to be able to be involved is humbling and has been a highlight of our year.
How important is it for your company to connect and engage with your surrounding community?
Extremely! Community is core to our mission. We believe in helping clients build community—and we work to support local organizations that we feel are crucial to an engaged and supportive citizenship. Peace for the Streets by Kids from the Streets (PSKS) is one example. Golden Lasso developed a pro-bono granting process we call Golden Giving to be able to offer our strategic marketing and design services to worthy causes. PSKS was our first recipient; we produced brand and supporting materials for a capital campaign so they can extend the services they offer in helping transition homeless youth and young adults off the streets, getting them back on track.
What are some of your most gratifying professional accomplishments?
Being acknowledged by the Puget Sound Business Journal for our Corporate Citizenship and dedication to good causes. And we are really proud of our client tenure. It is not typical in the industry. For example, we have been doing great work with Holland America Line for eight years. Another client, a pharmaceutical company that we helped to launch their core product, has now been working with us for over 11 years.
What would you do if you won the lottery?
You Have to Play to Win! We wrote that. Actually, we didn’t, but it is true and some day we will play and if we win we’ll all ride off into the sunset together. Until then we spend our extra money on culture, food and fun.
Be honest: Are you Team Edward or Team Jacob?
Team Jacob. I’d take a werewolf over a sparkly vampire anyday!
For more information, visit www.goldenlasso.com.
